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Friday, November 26, 2010

Books


That are very funny books written in e-mail style. I often laughed out loud while I was reading. Unfortunately my office is not that funny.


Meet Martin Lukes, Director of Marketing, A&B Global (UK) Monday, July 12th: 9:00 AM - 10:00 AM Head-space time - large latte and pain au chocolat pls, Kerry 10:00 AM - 11:00 AM Pitch Creovative 'globally to CEO 11:00 AM - 11:30 AM Meeting re A&B rebranding 11:30 AM - 1:00 PM BLOCKED: practise golf swing 1:00 PM - 2:00 PM Jens, All Bar One re Jake's schooling issues 2:00 PM - 3:00 PM BLOCKED: me time 3:00 PM - 4:00 PM Pandora - for positive reinforcement session 4:00 PM - 5:30 PM BLOCKED: Kerry appraisal (book Novotel) 5:30 PM - 6:30 PM Touch base with Keith re Project ABC 6:30 PM - 7:00 PM Graham for a quick Guinness 7:00 PM - 8:30 PM BLOCKED: Family time (examine negative energy feedback). A year in the life of an A-playing brand ambassador suspended halfway up the corporate ladder.



From Publishers Weekly

Lightbulb jokes, office snafus and scatological humor are ostensibly the stuff of comedy in this debut epistolary novel constituted solely of e-mails. It's the dawn of the new millennium and the London advertising firm of Miller Shanks is about to embark on two weeks of intensive effort with the goal of winning the most impressive jewel in the industry's crown: the $84 billion Coca-Cola account. Meanwhile, a team has been dispatched to Mauritius for a location shoot, where they run afoul of Ivana Trump, and a technological glitch has been rerouting all of the CEO's communications to the Helsinki office, so the Finns have cheerfully blundered their way into the Coke campaign with an ABBA-esque pitch. The one-dimensional characters are predictable typesDthe prima donna creative director, the touchy-feely copywriter, the many sycophants and backstabbersDwith not a real protagonist in sight to hang the reader's sympathies on. The plot is thin, the internecine conflicts will likely intrigue only those with a particular interest in advertising, the constant paranoid jockeying for power is tiresome and the clich d office sexual shenanigans lose their juice when played out in the noncorporeal land of cyberspace. In an age of swiftly advancing technology, this material already seems dated with its Y2K references. In theory, a novel composed solely of digital correspondence should provide voyeuristic, warp-speed fun. In practice, this one is like reading endless pages of other people's junk mail. (Oct.)

Copyright 2000 Reed Business Information, Inc.

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